HERE IS A LIST OF TOP 5 DIGITAL TOOLS WHICH SHOULD BE USED TO HELP YOU WITH DIGITAL MARKETING BUSINESS.
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.
Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.
This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.
That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.
GOOGLE KEYWORD PLANNER
The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.
It differs from the existing Google Keyword Tool and AdWords Traffic Estimator tools in that the old tools were more general purpose, unstructured tools. They could be used for just about anything, including Keyword Research for SEO. This new tool, on the other hand, is more like an ultimate AdWords campaign building workshop.
The Keyword Planner has a “wizard” type interface. The first step in the process is to determine how you’re going to go about creating your ad campaigns and ad groups. You’re asked to pick one of 3 possible paths:
- Search for Keyword and Ad Group Ideas
- Enter or Upload Keywords to get Estimates
- Multiply keyword lists to get Estimates
For starters, the popular plugin automatically extends WordPress’ standard SEO features. Without you even knowing, Yoast SEO will optimize meta tags and other link elements that search engines read before showing results to users. It will also remind you to enable permalink if your site isn’t optimized well.
Yoast SEO will also let you control pages and decide if you want to hide specific ones from the public. Just sometimes, this option will be substantial.
The most obvious help from the plugin shows up while you’re writing new posts. Yoast SEO continuously monitors your work and suggests improvements. For example, the plugin will let you know if you used a keyword correctly or not. It will count words for you and suggest writing better headlines. It will also warn you about other writing elements that can help you position the article on the search result pages. If you tend to write long sentences, for example, Yoast will advise to rewrite them. Yes, it will even mark the sentences in the post.
Übersuggest is a research tool that quickly generates a plethora of keywords in response to any words you type in the field.
Aside from being an exceptionally simple site—no distraction—it also touts its ability to yield keywords that are not available in the Google Keyword Planner, another keyword research tool . you will be pleased to learn that it’s FREE and easy to use for beginners.
What is Canva?
Canva is a tool that makes it possible to design anything and publish anywhere. With its user-friendly drag and drop tool and thousands of customizable templates, over 400 million designs from more than 10 million users across 179 countries have been created with Canva so far.
Canva is available in 100 languages and can be accessed in desktop browsers and mobile apps. This makes Canva accessible to practically everyone with Internet connection.
What can you do with Canva?
With Canva, you can easily create beautiful documents & designs for any occasion and purpose. From social media posts to presentations, you can browse more than 65,000 editable templates or you can start from scratch if you’re feeling adventurous.
Canva also makes it easy for you to access millions of stock images, illustrations, icons and fonts inside the app. Our media library content is available for use in all your designs.